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Silkscreens and Chameleon Pens!

Working with Chameleon Pens and Silkscreens

A cool black and white tribal pendant with pops of color from Chameleon pens!

A cool black and white tribal pendant with pops of color from Chameleon pens!

I have really enjoyed exploring with Tonja's silkscreens in the studio lately!  I thought I would show you are very simple and eye catching way to create a "coloring book" style pendant.  I used Chameleon Pens (which are pricey) but I really like the way I can apply control in tiny spaces and still get that great translucence of alcohol inks!  

  1. Create a white pendant of your choice and use a silkscreen from Tonja's Treasures using black paint.
  2. Bake your pendant on the clay's recommended setting and allow to cool.
  3. The Chameleon pens are alcohol ink based pens with a small nib and a large nib on each pen.  
  4. Use the small nib for coloring in little details and the large nib for the larger spaces.  
  5. You can color in as much as you like- or leave a bit of white to give some great contrast.

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Workshop demo! Silkscreens from Tonja's Treasures!

Learn how I used Tonja's silkscreens and some alcohol inks to make this beautiful Window Pendant!

SUPPLY LIST

  1. Small amount of black clay for the little bail and some white clay for the rest of the pendant- I use Premo
  2. Alcohol inks in your choice of colors- no more than 4 so it doesn't get muddy
  3. Silkscreen from Tonja's Treasures    ( https://www.etsy.com/shop/tonjastreasures )
  4. Ink Pads and Ink Stamper tool made by Tim Holtz- you can use others if you like
  5. Black Acrylic Paint
  6. Clay cutter in your choice of shape.  I used a large oval.

***I am making a different color than the one pictured above***

  1.  Condition white clay and run through your pasta machine to remove bubbles.  Thin it down to level four.
  2. Place ink pads on stamper and carefully dab colors onto the pad in a random fashion.
  3. Apply this all over your white clay sheet until covered as you desire.  
  4. Allow at least one or two hours to dry.
  5. Once dry place your silkscreen over the inked clay sheet- be sure to smooth out any air bubbles
  6. Apply a small amount of acrylic paints- smooth the paint over the entire silkscreen.  I use my fingers but you may also an old credit card.  
  7. Clear off all excess paint on silkscreen and then remove the silkscreen.
  8. Allow to dry.
  9. Use your cutter to punch out your pendant shape and then mount onto a thicker sheet of clay.  
  10. Attach your little black or white bail and voila!

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Market Yourself and Your Art!

Simple and Effective Tools for Marketing You and Your Art Based Business!

Many of you don't know that before I came to be a full time artist and designer I was in Marketing and Public Relations.  I started small at a local golf course in my city designing materials and managing sales, then finally moving into an incredible position as Marketing and PR Director with Xerox Corporation.  While I loved my job, I realized that it was indeed taking over my life.  I missed my daughter and my husband and I desired more for my family and myself.  

Upon leaving the corporate world I had no idea what I was going to do.  It was by true accident and divine intervention that my medium found me!  As I discovered my unknown talents, I decided that I could use the amazing things I learned in my corporate job to grow my art business. I've compiled links and lists of FREE and easy tools for you to use in growing and marketing your art business! 


Image Is Everything

Before beginning your journey into growing and marketing your art you must decide who your business is. This is important because you must decide where you will take your pictures (outside, inside, on grass, hanging up or laying down) and you must use this background as your signature look.  Don't constantly change where you take your pictures!!! You should brand yourself with a specific look and don't forget your signature on each photo(which I will help you with shortly)

I use the front porch of my studio to take all my pictures.  The natural light and the beautiful worn wood provide the perfect back drop for my work.  I decided that my branding was to be sophisticated, yet rugged and earthy, which is exactly what my jewelry designs are.

Notice how the sunlight captures the silver and shows good detail on the pendant?  This is shot in non-direct sunlight on a porch.  You should not shoot in direct sunlight as many times you will get a glare or shadowing that is very undesirable. I am also showing a picture I did using a light box:

You'll notice the light box provides even lighting (though I used an app here to create a little color in the surrounding of the necklace) but I find that natural light provides a more realistic photo of the piece.  Thus giving your customer a true picture of what they are receiving.  If you really enjoy working with light boxes why not make your own?  Click here to go to my Pinterest Board for a DIY on how to create an inexpensive one:                

Take Your "Pic"

Now, you don't need a thousand dollar camera to take stunning, high quality pictures.  You should, however, be using an up to date digital camera with a macros setting and 20 pixels is ideal.  I use a Nikon Coolpix S3500 which retail between $95 and $115 USD!  If you are taking your business to the next level at all this is a small investment with BIG rewards.  

Remember when taking close-ups of your work to use the Macros setting.  It usually looks like a flower on the buttons of your camera.  

The next very important step in you photography is design, layout, and logo.  Now that you have all these beautiful pictures, how should you edit and sign them??  You have a lot of options out there but my favorite is PicMonkey.  It's free, simple, and fun to use!  Make sure you play around with this website for a bit and once you have a desired look stick with it! Find the font you think best suits your brand and create your logo too.  Here is a photo collage I did with PicMonkey and this is the design that I ALWAYS use on my Instagram feed.

Below is my standard photo and my logo signature.  Again, you don't have to go out and spend big bucks for a custom logo unless you really want to.  I simply use the same font and sign each photo in the PicMonkey website:

A few very important things to remember:

  1. Your photo should be cropped to focus only on the piece.
  2. The background should be simple. NO busy patterns, shiny materials, or clutter.
  3. Avoid bright colored backgrounds.  This can be distracting.
  4. NO direct sunlight- this makes for a harsh glare. 
  5. Practice a lot!!  Take photos in different areas and lighting until you find the perfect place.

*Use PicMonkey to create all kinds of marketing materials-like postcards to hand out or mail out*

Going To The Market

Okay, so now you have your brand identity, brand consistency, beautiful pictures....now what?  It's time to head to the market place!  

The market place consists of websites, social media, press, blogs.......and it's enough to make your head spin. Don't forget about your local market place- boutiques, craft shows, and art markets.  It's easy to understand why so many people avoid this step.  It also requires a heaping dose of confidence in your self and your work to pursue this effectively.  As artists, many of us avoid the possible pain of rejection.  It's difficult to put your heart and souls work out there for others to critique.  If you are content with making your work only for yourself and a few others, than you can skip this step entirely.  If you desire to grow a business then you must develop a thicker skin.  Here are some great websites to help you learn to market your art!

  1. www.artbusiness.com    
  2. www,artbizcoach.com
  3. www.theabundantartist.com

DON'T Forget about your local market places!

Seek out craft fairs, boutiques, art markets, galleries, guilds, local bloggers, magazines, and so much more!  Here are several ways I communicate with local opportunities:

  1. Find contact info on all your local magazines, papers, art publications, etc.  This is easy to find on their websites under contact info.  Look for the content editors or press release managers.  Write up a simple press release on your business for anything exciting about what you do, then send this in and get published!  Pretty simple.
  2. Because I create art jewelry, I am in touch with all the boutiques and clothing stores in my city.  I set up trunk shows and pop-up shops all over town to sell and showcase my jewelry.  I also offer a great marketing collaboration with these venues and it's almost always FREE!  This helps you and the boutique you are working with.
  3. Local guilds are a wonderful thing!  Get involved and get inspired!  Not only will you meet other artists, but many guilds have marketing and advertising opportunities for all the artists.  Showcasing your work, collaborating for shows, booking events and much more will be available as part of your membership.  
  4. With the intense trends in social media it's important to get to know your local bloggers too.  If you are on Instagram, Facebook, Twitter, or other forms of social media,  you can do a search for art bloggers, fashion bloggers, event bloggers, etc.  Reach out to them and introduce yourself.  Many of them will showcase your work and write up articles about what you do in exchange for providing them with a piece to wear or own.  
  5. Sign up online for your cities events pages.  You can do a search to find all the craft fairs that are coming up and be able to apply or join in on the fun!  Attend these events or buy a booth- either way I have gotten a lot of business from these!

OKAY!  I think this will get you started and get your juices flowing for the next post on BUILDING YOUR EMPIRE!  

Don't hesitate to message or comment with questions!  Ta Ta for now y'all!

                                    


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Finding Your Voice as an Artist!

Finding Your Voice as an Artist!

Finding your voice as an artist!  Read my journey and discover your own voice in the blog post today!!

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Preparing For Your Successful Show!

Getting ready for a show can be very stressful!  I want to share with you my process for simplicity and stress-free preparations!  

                               Another successful show for Charleston Fashion Week 2015!  

                               Another successful show for Charleston Fashion Week 2015!  

The first thing to think about when preparing are the little details. 

  1. Your theme and colors should be consistent with your logo and branding designs.  For instance: My logo is a picture of Folly Beach with slight blues and grays and hints of sand.  My display should be neutral and sand like because my overall feel is beachy and rustic, and I want the jewelry to be the primary focus.  

  2. Your table should be clean and simple, cluttered merchandise will make you appear unprofessional and unprepared.  You don't have to display all items at once if you are short on space.  The key is proper visual stimulation.  Use risers to display pieces in the back and come up with a way of separating the items, for instance I used canvases laid flat to display my long necklaces and matching bracelets!

  3. You should be neat and professional.  Of course your wardrobe should be one to accent your work or the type of show you are taking part in.  My show was during a high fashion event so I needed to be fashionably dressed to suit the styles I would be around.  Just be sure that you are comfortable in what you are wearing.  You don't want to wear brand new shoes or clothes because you are risking fidgeting or painful feet!

  4. Tags and display cards must be suited to your overall theme as well.  They should clearly display your logos and website.  However, the tag should never be too bright or patterned, this will only take the focus away from your art!  Many artists cannot afford to have these tags and display cards outsourced to big companies, but you can always do these yourself with the right tools!  Check out www.avery.com for templates on tags, business cards, and labels!  

  5. The one thing I recommend outsourcing is your packaging.  Especially if you are a full time artist and sell and ship a lot of merchandise.  All my packaging is branded with my basic logo and the company uses 100% recycled materials to create these beautiful brown kraft boxes, in keeping with my neutral and blue themes.  These must be sturdy and high quality!  Trust me, the upfront expense is very worth the outcome! I use Carolina Retail Packaging and I find the cost and product incredible!

I use my simple logo and my company statement on all my packaging.

I use my simple logo and my company statement on all my packaging.

An example of my long necklaces on the canvases.

An example of my long necklaces on the canvases.

The second thing to consider when preparing is your attitude, sales tactics, and overall show etiquette:

Too many times I have attended shows or events and noticed other vendors behaving in off putting ways.  Ignoring customers, avoiding discussion. not thanking the customer, or even being downright rude!  As a southern lady my mama always taught me that a warm smile can melt the ice off any cold heart!

A warm smile goes a long way to increase your chances of sales!

A warm smile goes a long way to increase your chances of sales!

  1. Take some time before your show to rehearse your story and artists statement.  Be prepared for customers to ask about what you do!  Showing an interest in your art is a huge compliment.
  2. Always ask how the customer is doing.  "Are you enjoying the event?"  "How are you today?"  and always offer a genuine smile and the let the customer do some talking.
  3. Avoid the overly aggressive or desperate tactics.  No one wants to buy from someone who seems they can't get rid of it fast enough! Be inviting and entice them with a quick explanation of what you do.  Then offer to help them try on a piece to see how it looks, the soft sell is always the welcome approach.
  4. It's understandable to be nervous when selling your art.  You are putting your heart and soul out their for critique and criticism.  Don't avoid your customer or sit behind your tables like a bump on a log.  Stand up, greet them, and be social.  If you appear uninterested in your own work and selling it, how can you expect your future customer to be any different??
  5. Of course- never be rude!  After doing as many shows as I have you will always come across those individuals who are negative or just mean.  Keep your composure and your professionalism.  Bad news gets around fast and you want to be invited to shows again and maintain a good reputation with other vendors who will recommend you for other events.

 

I hope that you have tremendous success with your art and creative passion!  Feel free to ask me any questions on marketing yourself or your art!  Blessings to all!

The PolyClay Blog with Charleston Clay Jewelry and Studio

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Summer 2015- Fashion breakdown and new summer jewelry sneak peek!

Summer 2015- Fashion breakdown and new summer jewelry sneak peek!

See the coming trends for Summer 2015!  Get a sneak peek at some of my newest designs too!

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Behind the Scenes with Charleston Clay Jewelry and Studio!

A Glimpse of How I Create My Designs!

One of the many things I love about what I do is that I get to inspire others to create as well.  It's not often that artists share how they come up with their exclusive designs but I hope to give you a look into my brain......warning- this could get scary!  Most of my designs come to me in a dream, yes I know this sounds weirdly prophetic, but it's true!  I don't always sketch before I begin the actual creation process, many times I sketch as I go and the design just begins to appear!

So it usually begins with an idea and some simple sketches (very simple).  Right now I'm working on a geometric design neck piece.  I decide on varying sized triangles.  This particular design I am dreaming up as I go....

So it usually begins with an idea and some simple sketches (very simple).  Right now I'm working on a geometric design neck piece.  I decide on varying sized triangles.  This particular design I am dreaming up as I go....

Here you see the clay in the beginning of "bone building" I call it!  These little slabs will be the back of my finished piece.

Here you see the clay in the beginning of "bone building" I call it!  These little slabs will be the back of my finished piece.

At this point I'm adding some long tube beads and I'm deciding to go with a soft color pallete and a pottery like finish- definitely need to add some earrings too!

At this point I'm adding some long tube beads and I'm deciding to go with a soft color pallete and a pottery like finish- definitely need to add some earrings too!

A little closer view of the texturing on the back.

A little closer view of the texturing on the back.

So here it's starting to look like a real necklace.  Added some cool geometric earrings and proper measurements for my finished piece.  Hmmmm.... still not sure about the clasp.

So here it's starting to look like a real necklace.  Added some cool geometric earrings and proper measurements for my finished piece.  Hmmmm.... still not sure about the clasp.

Here are the fired and bathed pieces- I decided to make some textured beads as well.  I think I'm going to need them for the overall length.  I went with a stone gray, a periwinkle blue, some soft peach and white.  I hand blended to achieve my colors.

Here are the fired and bathed pieces- I decided to make some textured beads as well.  I think I'm going to need them for the overall length.  I went with a stone gray, a periwinkle blue, some soft peach and white.  I hand blended to achieve my colors.

I thought a little carving on the tube beads would add some interest!  Then I went over them with gilders paste to really showcase the texture.  

I thought a little carving on the tube beads would add some interest!  Then I went over them with gilders paste to really showcase the texture.  

Woohoo!  Now we are getting somewhere! I gave these a pop of creamy white to showcase the textures.  I also added some interest with little pearls on each bead- you can see the earrings now too!

Woohoo!  Now we are getting somewhere! I gave these a pop of creamy white to showcase the textures.  I also added some interest with little pearls on each bead- you can see the earrings now too!

So here is the finished set.  Complete with silver spacer beads and the earrings are hung on sterling plated silver hoops!  I went with a silver toggle clasp to complete it.

So here is the finished set.  Complete with silver spacer beads and the earrings are hung on sterling plated silver hoops!  I went with a silver toggle clasp to complete it.

An up close of the little textured beads and the hand carved tube beads.  Such a fun wearable art set.  I hope you enjoyed watching me build the bones of my design!  Perhaps it sparked a new passion in you!

An up close of the little textured beads and the hand carved tube beads.  Such a fun wearable art set.  I hope you enjoyed watching me build the bones of my design!  Perhaps it sparked a new passion in you!

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Hello 2015! A little late is better than never!

A Beautiful Beginning...

The Light Within Beads!  A burst of color that glows, paired with the rugged facets of hand carving.

I thought these beads would be the appropriate beginning to a new year.  They embody my true beliefs of the human spirit.  With every new carving and facet we glow from beneath; revealing our true selves.  We can choose to allow those cuts and scrapes to diminish us, or to empower our light.  I turned these into a stunning, asymmetrical necklace that will bring about the wearers own inner spirit!  These lovely beads were inspired by Rebecca Watkins!  

The completed "The Light Within" Necklace

New Year, New Things Happening!

The opening of my newest addition!  My own jewelry supply and component store!

The opening of my newest addition!  My own jewelry supply and component store!

The Barnacle Beads Supply opened up just before the start of 2015. This store is my creative outlet for bead and component making.  It's my way of being able to offer my art to other jewelry artists who crave something entirely different and unique.  If you have a love for creating your own designs feel free to visit this store on my website or on Etsy!

A View of What's New...

And as we say here in Charleston...Ya'll have a good one!

                         Beautiful gulls all lined in a row....photo courtesy of tripadvisor.com  

                         Beautiful gulls all lined in a row....photo courtesy of tripadvisor.com  



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Mokume Gone Wild!! See what's on my worktable and why animal print never goes out of style! Bonus- New Photography Lightbox......

Fashion has always been a huge part of my life.  From the time I was very small I always pushed the limits of style.  I believe in creating trends- not following them.  However, when it comes to animal prints I cannot resist adding a splash of this style to almost any outfit.  No matter what the trend these nature inspired patterns will always rear their beautiful heads!  

 

Here is the final result of the Mokume Gone Wild.:

Here are the earrings I created with the snakeskin pattern:

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Winter Wonders! New Holiday Products!

Lovely Shawl Pins. Twisted Earrings. New Low Prices!

I have been working away on some beautiful new pieces for the upcoming winter weather and the holiday season!  You will find the new shawl and hair accessories delightful!  

A display of the shawl accessories.  These can also be used in your hair!  Many are reversible for wearing with different colors in your wardrobe!

Twisted Earrings

Gorgeous new twisted earrings for that holiday sparkle!  I even designed a pair to look like twisted grapevines with a lovely little magnesite stone at the end!

New Lower Prices for the Christmas Season!

All earrings will be between $28 and $35.  All necklaces between $65 and $95!  This is a great savings of over 30% on some of my handcrafted items!  These new prices take effect before the weekend of November 22nd!


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Workshop Success!!

Charleston Clay Jewelry's Mokume Gane Workshop!

A wonderful, educational night of working in polymer clay!  I was so impressed by all my students at Saturday's workshop!  Each student was brand new to the art of polymer clay, yet I was blown away by their creations!  I think you will see that we indeed have sparked some artistic obsessions!

The beautiful Art Mecca of Charleston!  This was our setup for our lovely Mokume Gane Workshop!  Look at the fun goody bags for my students!

The beautiful Art Mecca of Charleston!  This was our setup for our lovely Mokume Gane Workshop!  Look at the fun goody bags for my students!

It was a busy night at Art Mecca!  As you can see we had some lovely wine refreshments for our hard working students!

It was a busy night at Art Mecca!  As you can see we had some lovely wine refreshments for our hard working students!

Here is the lovely Debbie modeling her very first polymer creation! I simply love her color combinations!  She has a definite talent in Mokume Gane, and notice her polymer bail too!

Here is the lovely Debbie modeling her very first polymer creation! I simply love her color combinations!  She has a definite talent in Mokume Gane, and notice her polymer bail too!

Here is a closer view of Debbie's creation!  She made some gorgeous earrings to match too!

Here is a closer view of Debbie's creation!  She made some gorgeous earrings to match too!

Here is the lovely Teresa modeling her new creation!  A swaying, double-heart pendant, with beautiful pearl and burgundy colors swirled in!  Inspiring!

Here is the lovely Teresa modeling her new creation!  A swaying, double-heart pendant, with beautiful pearl and burgundy colors swirled in!  Inspiring!

A close up of Teresa's double heart pendant!  Just loving that burgundy color!

A close up of Teresa's double heart pendant!  Just loving that burgundy color!

The lovely Carrie is modeling her incredibly unique turtle pendant!  This color scheme and pattern just make me want to swim in it!  Great creative piece!

The lovely Carrie is modeling her incredibly unique turtle pendant!  This color scheme and pattern just make me want to swim in it!  Great creative piece!

The up-close view of Carrie's turtle!  

The up-close view of Carrie's turtle!  

Thank you all for being a part of my workshop!  I simply love what I do and enjoyed working with such incredible people!

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Partnering With Polyform Products!

Charleston Clay Jewelry and Studio is excited to be working with Polyform Products, the manufacturer of all Sculpey Brand Clay and Products!

My exclusive design below will be featured with a full tutorial on how to create it!  

This piece will be featured by Polyform Products with my full set instructions!  It's entitled "In The Shadows"

I will keep you informed of the progress and when the publishing begins!  If you would like to learn more about Sculpey brand products just visit their website at www.sculpey.com!

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Stripes for Fall 2014!

You Get A Sneak Peak At My Fall 2014 Collections!

We are right on track with the hot trends for this fall!  Bold red, white, and black stripes are being seen on the runways.  Of course I added my signature rustic and faded look to these great Fading into Fall Necklaces!

These designs are readily available in my stores and my online boutiques!


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New Texture Technique and New Organic Designs!

I have been having a lot of fun the past few days!  I really enjoy pushing my limits with the clay, and have discovered a love for creating organic shapes, textures, and colors!  Here is a little sneak peek for you! I came up with this great new texture technique that I like to call "Ruffling."  You can see it on this textured bead very clearly:

I have been having a lot of fun the past few days!  I really enjoy pushing my limits with the clay, and have discovered a love for creating organic shapes, textures, and colors!  Here is a little sneak peek for you!

I came up with this great new texture technique that I like to call "Ruffling."  You can see it on this textured bead very clearly:

Here is how you do it:  I used a blend of Premo! white and Premo! Ecru, with just a hint of yellow.  I created a very, very soft lump of clay by conditioning and warming with my hands.  Once I molded the clay into the organic shape I desired I took a knitting needle and swirled, whipped, and whirled the inner and outer edges.  Think of whipping cream (just not as aggressively) on a smaller scale!  You should press into the clay and create circles while pulling upward to give the "ruffled effect."

Once I complete my desired effect I allow the clay to sit for at least an hour.  This gives it a chance to firm up. I then used various inks and pastels on this one to give it the worn palette. 

This is such a fun technique and I hope you enjoy creating your own organic designs with this helpful little texturing technique!

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The Journey of your Jewelry

The Journey of your Jewelry

The PolyBlog is dedicated to the art of polymer clay.  You will find information on my custom designs at Charleston Clay Jewelry and Studio, valuable techniques, contest entries, polymer clay reviews, and so much more!

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